KRI Credo and Charter

KRI declares the following as the "KRI Credo and Charter" describing our corporate philosophy and code of conduct:


We shall strengthen our "bonds" with our clients through "contract research, analysis & solutions, and surveys," as an "innovation partner" that contributes to client business innovation.


We declare to clients as professionals in "contract research, analysis & solutions and surveys," the following:

  • We will think deeply to produce ideas brimming with "originality."
  • We will strive to win clients' trust by putting forth our "maximum effort."
  • We will prioritize "communications" with clients.
  • We will propose "future directions" to clients by verifying and discussing research and evaluation results.